A digital marketing company provides marketing services using the internet that integrate with and enhance the marketing that is performed through traditional, offline methods. It involves embracing the new technologies and methods that the rapid rise of the internet makes possible.
This can provide significant advantages in tracking and measuring the performance of a marketing plan (to see what has been effective) through the use of tools such as Google Analytics. This tool, provided free by Google, provides a wide array of information about visitors to a website including where they came from, how long they were on your site and which specific pages they visited, for example.
Google Analytics consulting involves an outside organization analyzing tracking data that is available through the Google Analytics service. Typical processes include determining how and when traffic flows to a site and how this is related to online and offline marketing events; how many visitors to a site ended up making a purchase and from where were those visitors sourced and so on. An effective digital marketing company will enable you to define your business goals and to determine how effective your online strategy is at achieving them through the use of a wide array of metrics available from your site.